A film about typography, graphic design and global visual culture, Helvetica looks at the proliferation of one typeface as part of a larger conversation about the way type affects our lives. Encompassing the worlds of design, advertising, psychology, and communication, the film explores urban spaces in major cities and invites us to take a second look at the thousands of words we see every day.
Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, and Lars Müller.
Dir. Gary Hustwit | USA | 2007 | 80 mins | Unrated 18+
Presented by Speakeasy Cinema